Every kind of business whether privately or publicity owned must operate within the social and cultural environment. Social environment is built on total population of the country. It is important to study the total population and its composition in the light of gender, age groups, level of educational attainment and income per household. It will help in assessing the type or types of needs of people and their purchasing power, Similarly, cultural environment which his built on attitude, desires, beliefs, customs, habits and practices of people, should be looked in to enable the businessmen determine types of goods that should be made available to them, the services they need and the facilities they are in search of.
No comments:
Post a Comment