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Wednesday, February 17, 2010

The Function of Physical Supply

Transportation: This is one of the most important functions of marketing which involves the physical transfer of commodities from the place of production to the place of consumption. It creates place utility and makes available the goods when they are in greater demand.

Warehousing: The transfer of goods from the place of production to the consumers necessitates a great deal of physical handling. Goods must be stored either at the premises of the production or on those of middle men and eventually they must, of course, be transferred to the consumer.

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